American Medical Facilities Management announces new Regional Directors of Operations

Charleston, W.Va. – American Medical Facilities Management (AMFM) announces that Shelda Cox, Licensed Nursing Home Administrator (NHA) and Matthew Poorman, NHA as the new Regional Directors of Operations (RDOs) for AMFM’s 17 skilled nursing, rehabilitation and long-term care centers.

“Our Regional Directors of Operations are new positions to provide another level of quality care support for our centers,” said Tammy Jo Painter, Vice President of Compliance for AMFM. “Both Shelda and Matthew have been with AMFM for several years and are champions in advocating quality care for our patients.”

The RDOs will provide another level of support in guiding, training and supporting AMFM centers on an operational level as well as ensure centers are meeting all state and federal regulatory requirements.

Cox graduated with honors from Mountain State University (MSU) with a Bachelor of Science in Nursing degree in 2005. In addition to her BSN, Cox has worked as a Certified Nursing Assistant, Licensed Practical Nurse, as the Clinical Care Supervisor and Director of Nursing for Summers and Fayette Nursing & Rehabilitation Centers (N&RC).

Before accepting the RDO position, Cox was the Executive Director for Summers N&RC. Under her leadership, Summers N&RC was named a 2015 Silver National Quality Award center from the American Health Care Association/National Center for Assisted Living Quality Award Program.  

Cox was born and raised in Hinton and currently resides there with her husband and their four daughters, Valerie, Emily, and twins Alexandra and Angelina. 

Poorman was previously the Executive Director for Hillcrest Health Care Center, which joined the AMFM family in 2014. He earned a Bachelor of Science in Business Administration from West Virginia University in Morgantown, and continued his education there to earn a Master’s of Business Administration (MBA).  

He began his career in long-term care career in 2011 and has worked varying positions in the profession before becoming an NHA.  

Poorman lives in Sissonville, W.Va., with his wife Kaitlyn, and two children, Mason 4, and Audrey 2, enjoys spending time outdoors with wife, kids, and other family, and is an avid bowhunter.

About AMFM

AMFM operates 17 skilled nursing and rehabilitation centers throughout West Virginia.  They operate in Braxton, Boone, Clay, Cabell, Summers, Fayette, Hardy, Greenbrier, Webster, Wayne, McDowell, Lincoln, Wyoming, Harrison (Clarksburg & Bridgeport), Marshall and Mercer counties. 

AMFM’s mission is “To exemplify excellence in quality care to our customers by providing an environment that enhances personal growth, individuality, dignity and respect.”

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